In mid-November 2024, a boutique gift store chain based in Milan, Italy contacted artisanjewelry through our independent website, looking to source 3,500 custom bracelets as part of their Christmas gift bundles. With the holiday season fast approaching, they needed a complete solution — from design to delivery — in less than 3 weeks.

Despite the tight schedule and specific packaging requirements, we successfully fulfilled the order ahead of time, helping our client stock their shelves and increase holiday sales.

1. Ultra-Compressed Lead Time
   The client approached us on November 18th, aiming to start in-store promotion by December 10th — which meant the goods had to arrive in Italy no later than December 8th. That left only 20 calendar days for custom design, production, quality inspection, packaging, and international shipping.
2. Personalized Design & Packaging
   The bracelets needed to reflect an Italian winter aesthetic, incorporating snowflake-themed charms, navy-blue beads, and a premium red velvet pouch with gold-stamped branding. All packaging materials had to be eco-friendly, aligning with the client’s sustainable branding.
3. Strict Customs Timeline
   Shipping to the EU during the peak holiday season is notoriously unpredictable. The client was deeply concerned about potential customs delays, which would cause them to miss the sales window.

• ✅ Rapid Prototyping & Approval
  Our design team worked overnight to prepare 3 bracelet concepts within 24 hours. The client selected one immediately, and we moved directly into sampling. Thanks to our in-house plating and assembly facilities, we delivered a sample kit via DHL in just 3 days.
• ✅ Agile Production & Smart Labor Allocation
  Once approved, we set up a dedicated night shift to meet the production timeline. By splitting tasks across multiple stations (assembly, polishing, QC, packaging), we completed the entire order of 3,500 bracelets in 8 working days.
• ✅ Eco-Friendly Sourcing
  We partnered with a local packaging supplier in Shenzhen that could quickly deliver certified FSC velvet pouches and biodegradable gift boxes, ensuring we met both the branding and sustainability criteria.
• ✅ Priority Freight & Customs Pre-Clearing
  To avoid delays, we opted for DHL Express with pre-cleared EU customs paperwork, coordinated by our logistics team. All documents were finalized before shipping, enabling door-to-door delivery in 4 days.

Results

• Production Completed: December 1st
• Shipped Out: December 2nd
• Delivered in Milan: December 6th — 2 days ahead of deadline

Thanks to our execution speed, the client launched their Christmas gift campaign on time, generating record-breaking holiday sales in 7 of their 10 retail stores.

Moreover, the client appreciated the branded content we provided — including lifestyle product photography and holiday-themed flat lays, which were used in their email marketing and Instagram campaigns.

What Made It Work

Success Factor	Description
Speed & Flexibility	Internal night shifts, parallel production lines, and express sampling made ultra-fast turnaround possible.
Clear Communication	Daily updates via WhatsApp and Zoom ensured the client was informed and confident throughout.
Customs Expertise	Our knowledge of EU import procedures avoided clearance delays during peak season.
Value-Added Services	From eco packaging to social media-ready images, we delivered more than just a product.

Client Testimonial

“We never thought it was possible to get a fully custom, eco-packaged bracelet project done in under 3 weeks — but artisanjewelry made it happen. It saved our Christmas season!”
— Giulia A., Merchandising Manager, Milan

Key Takeaways

• ⏱ 3,500 units produced in 8 working days
• Delivered to Italy 2 days before deadline
• Boosted client’s holiday revenue by +23% YoY
• ♻️ All packaging was 100% eco-certified